Huawei Kenya has signed a partnership deal with mobile phones retailer FoneExpress in a retail expansion plan aimed at increasing its coverage and market share in Kenya. The partnership is part of a wider plan that will see the company expand its retail and reseller businesses to cover the whole country. General Manager, Huawei Devices Kenya Mark Hemaobin said the deal will enable the company to reach out to middle level and premium customers.
You are now able to purchase all the Huawei devices from Fone Express (Tuscom, Naivakom and Phonelink). You can… https://t.co/r6ae6qO27A
— fonexpress (@fonexpress) April 22, 2016
Speaking during the signing of the partnership deal, General Manager, Huawei Devices Kenya Mark Hemaobin said the deal will enable the company to reach out to middle level and premium customers hence boost the market share across over 100 shops countrywide.
Huawei is keen to providing quality and affordable smartphones to as many Kenyans as possible. For us to meet our business goals and also increase our local smartphone market share from the current 13 to over 25 percent this year, partnerships like this will be key for us,” he said As part of the deal, Huawei devices will be selling in all FoneExpress in Nakumatt, as well as Tuscom in Tuskys, Naivakom in Naivas, and PhoneLink in major shopping malls and retail outlets across the country. Currently, Huawei Device Kenya is selling devices through partners like Safaricom, Airtel and Orange. The firm also opened a new flagship shop at Garden City Mall and will be looking to set up additional shops in key towns in Kenya.
Fone Express (Tuscom, Naivakom and Phonelink) and Huawei Mobile Kenya have come together to offer our devices to… https://t.co/8Qb2Xp7FOb
— fonexpress (@fonexpress) April 20, 2016
The new business strategy will also see company sign up more resellers and retail partners throughout the country as the firm looks to ensure that Huawei devices are readily available to existing and potential customers.
Huawei Mobile Kenya has now partnered with Fone Express (Tuscom, Naivakom and Phonelink), and from today onwards… https://t.co/juG1sEajFP
— fonexpress (@fonexpress) April 19, 2016