Kenyan online shopping stores are engaged in copy-cat discount offers ahead of this year’s Black Friday shopping bonanza set for 26 November. With about two months until the shopping weekend, e-commerce firms like Kilimall, Rupu and Jumia are offering discounts of up to 90 percent on selected products, to whet shoppers’ appetite, Reports Business Daily.
Named after the Friday following Thanksgiving Day in the US, Black Friday is fast gaining momentum in Kenya, evident by the ballooning number of retailers offering massive discounts to woo shoppers. Rupu is offering up to 90 percent discounts and rival Kilimall has announced that it has set aside 50 smartphones and ten television sets to give away in a competition.
— Kilimall (@Kilimall) September 27, 2016
To understand the perception of how consumers are buying goods online and particularly last year Holiday we took a look at the top 3 ecommerce sites in Kenya. This what happened during the Black Friday retail holiday last year.
They offered massive discounts up to 90% on a wide selection of products and it paid off in a major way. “Black Friday was, by far, our biggest shopping day in our 5 year history. To put it in perspective, we moved 2 weeks’ worth of stock in 24 hours and had ten times our delivery volume for the following few days just to make sure all the orders went out on time.” Alex Scholz, Head of ecommerce at Rupu.
Thousands of anxious customers were already logged into the Jumia Kenya website minutes before the Black Friday kicked off on midnight. Two hours later, Jumia would make history with an all-time sales record never achieved before in the company’s history hitting a momentous 12 times it’s normal traffic at the end of the sale with a noticeable shift in mobile traffic at 55% up from 37% in the previous year’s black Friday while desktop traffic took a bow at 45%.
Reports from Kaymu also shows that they had an increase of almost 1000% on daily orders