Online classifieds service OLX, which is majority-owned by Naspers, has introduced a new feature that allows users to pay a small fee and have their adverts remain at the top section of the listings page to increase their visibility.
This will in turn increase the chances of selling by up to ten times, according to OLX. The fee ranges from KES 999 to KES 5,499, depending on the category of item and the number of days the user wants to remain at the top ad section.
He said some of the users are already paying for ads to have their items appear at the top of the listings. They realized that some sellers who come to OLX wish to sell their items quickly to make money and do not mind paying a small fee to appear at the top.
Peter Ndiang’ui, OLX Country Manager, said this was part of the company’s strategy to improve customer service while making some revenue. Initially, all ads on the platform were free and visibility was dependent on the time an advert was posted.
The free service has helped to bulk up the user base. Posting on OLX will always be free but some advertisers are already paying for ads, to have their items appear at the top of the listings.
OLX will also allow brands and organisations to place banners on the home page and different category pages. Ndiang’ui said OLX users already have the intent to buy and hence are easy to convert. Currently, OLX has over 150,000 daily visitors. Ndiang’ui said that the fastest selling goods on the platform are phones and electronics, followed by vehicles and real estate.